It is that time of year again! SEGD is seeking your nominations for the 2020 SEGD Achievement Awards. Last year, the Latvian design bureau H2E won the highest prize in this competition, the “Best in Show” with the Alukse banitis exposition. The deadline for submissions is January 31, 2020, via SEGD’s online design awards entry system.
The 2020 SEGD Global Design Awards, the only international awards program focused on user experiences in the built environment. The SEGD Global Design Awards have set the standard of excellence for environmental graphic design and experiential graphic design for over 30 years—honoring design work that connects people to place by providing direction, content and compelling experiences in public spaces—since 1987.
“The SEGD Global Design Awards is the only awards event exclusively established to showcase experiential graphic design,” says Ann Makowski, CEO of SEGD. “This means your submissions will be reviewed by a handpicked jury of experts in your field such as Cynthia Jones Park of Jones Worley, Chad Hutson of Leviathan, Joe Lawton of Media Objectives, Inguna Elere of Design Studio H2E, and more.”
The multidisciplinary SEGD Global Design Awards jurors evaluate submissions on criteria that includes: connecting people to place, creating a memorable user experience and solving the client’s objective or design challenge. The jury will be composed of eight highly respected practitioners, from around the world who represent a range of design disciplines.
The seven entry categories reflect the core practice areas of Experiential Graphic Design: Digital Experience Content, Exhibition, Interactive Experience, Placemaking and Identity, Public Installation, Strategy/Research/Planning and Wayfinding. Honor and Merit design award winners will be chosen from submissions in each category. A Best of Show Award will be chosen from among the Honor awards and a Sylvia Harris Award winner will be selected from all submissions for a project which exemplifies design for the public good in honor of the legacy of Sylvia Harris, founder of Citizen Research & Design.
Past winning projects have ranged from design research initiatives to media-rich interactive installations, complex wayfinding systems, retail and interior design, museum exhibitions, branded environments, architectural signage and contemplative public art. Winning projects in each of the seven categories dating back to 1998 are available to view in the SEGD Global Design Awards archive gallery.
Winning is an effective opportunity for individual designers, firms and fabricators to promote their best work and raise their public profile because of dramatic increases in visits to the awards gallery. In the last year alone, the awards gallery received more than 60,000 unique visitors and 180,000 page views, over 10 percent of which were attributed to clients.
Recently 2020 SEGD Global Design Awards jury was announced. Traci Sym, founding principal at +&> (Portland, Ore.) will lead a multidisciplinary jury of acclaimed professionals, which includes 2019 Best of Show winner Inguna Elere.
Traci Sym is a member of the SEGD Board since 2019, is an award-winning experience designer and Creative Director who will serve as Jury Chair for the 2020 SEGD Global Design Awards. Sym will head a jury consisting of eight design professionals who practice in a variety of disciplines from exhibition design and wayfinding to sports branding and high-tech interactive experiences.
Today, Sym’s recent work at award-winning Portland design firm plus & greater than are large-scale installation projects that include the Epicenter at OMS, the Soundstack at the Oregon Museum of Science, and Lenses on the Sky—2018 Global Design Award Finalist and 2019 Merit Award winner, outside of OMSI’s newly redesigned Planetarium and many more.
Experiential Graphic Design is at its core a multi-disciplinary approach to design. The SEGD Global Design Awards, therefore, are selected by a multi-disciplinary jury chosen to represent a diversity of design disciplines, as well as clients, users, countries and students.
Past jurors have included global design leaders, among them Ken Carbone, Massimo Vignelli, Phil Freelon, Ellen Lupton, David Vanden-Eynden, Chris Calori, Lance Wyman, and many others.
The 2020 jury also represents the multidisciplinary, collaborative nature of experiential graphic design, representing architecture, landscape architecture, graphic design, media development, and branding:
Traci Sym, Principal, 2020 SEGD Board Member, plus & greater than (Portland)
Darlene van Uden, Design Director, Infinite Scale (Salt Lake City)
Inguna Elere, Co-founder and Lead Designer, Design Studio H2E (Riga, Latvia) and Best of Show winner in the 2019 SEGD Global Design Awards
Joe Lawton, Managing Director, Media Objectives (Chicago)
Bosco Hernandez, Design Director, San Francisco Museum of Modern Art (San Francisco)
Cynthia Jones Parks, President and CEO, Jones Worley Design (Atlanta)
Jonathan Jackson, Partner and Designer, WSDIA | WeShouldDoItAll (Brooklyn)
Chad Hutson, Co-founder and CEO, 2020 SEGD Board Member, Leviathan (Chicago)
Nadia Tran, Graphic Designer, CORE Design Studio (Houston)
The jurors participate in an exceptionally rigorous process to select winning projects in the seven categories, which represent the core of the experiential graphic design field: Digital Experience Content, Exhibition, Interactive Experiences, Placemaking and Identity, Public Installations, Strategy/Research/Planning and Wayfinding. Part of the project evaluations are based on how well a project connects people to place, creates a memorable user experience and solves the objective or design challenge.
Past winners of the SEGD Global Design Awards have ranged from media-rich interactive installations to contemplative public art, complex wayfinding systems, retail environments, museum exhibitions, branded environments, design research and architectural signage.
The deadline for submissions is January 31, 2020, via SEGD’s online design awards entry system. Submissions will be accepted with late fees through Feb. 14, 2020.
- SEGD Student Members: FREE
- Student Non-members: $50/entry
- SEGD Members: $250/entry or three or more entries at $200/entry
- All others: $600/entry
Winners will be honored during the 2020 SEGD Conference in Portland June 11-13, 2020, and through SEGD media channels including SEGD.org, its design awards annual titled SEGD20, and supporting social media. Submission guidelines are available on SEGD.org.