For thousands of years, the harsh northern climate has reared plants with unusual properties. Their deep roots, bitter leaves and coarse bark have healed wounds and protected lives. Even these days, in the 21st century, nature provides us with all we need. Under the observant eye of doctors and the bright lights of scientific labs, ancient legends are being reborn into modern natural cosmetics that really do work. “I spent my childhood summers in the Latvian countryside, exploring nature, collecting wild plants and listening to my grandma’s stories about their healing powers.” MÁDARA was founded in 2006 by Lotte Tisenkopf-Iltnere, whose passion for natural raw materials later developed into a serious research interest. 15 years ago, in collaboration with biologists and dermatologists, MÁDARA pioneered unique innovations in northern ingredients. From northern birch sap to antioxidant-rich herbs and even mushrooms, we obtain our active ingredients from natural sources to provide your skin with all the necessary nutrients and help improve its condition in the long term. All our skin care products are natural and certified, created and produced by skin care experts in Riga, Latvia. MÁDARA has earned global recognition for its non-traditional approach to natural cosmetics, exclusive active ingredients and remarkable excellence in the tinting category